Search Engine Marketing (SEM)

Target the right person at the right time with SEM.
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Effective Ads

We create ads that speak to your customer’s search inquiry. Right place. Right time.

Multiple Platforms

Our SEM team can work with both Google AdWords and Bing Ads to reach your customers.
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Detailed Targeting

Our SEM team can target keywords, location, time of day, and more based on your goals.

Affordable

You can spend as little or as much as you want based on your conversion goals.

Our Search Engine Marketing Process

  1. Competitive Analysis
    DuNorth’s SEM team will do a competitive analysis to see what your competitors are doing in terms of paid search. We will discover keywords that your competitors are not targeting to ensure we can capitalize on them. We will determine their bid strategy so we can include that in our strategy. This also includes a review of their landing pages and quality scores. Our goal is to be better than them thus getting you high quality clicks at a lower cost.
  2. Strategy
    Based on the competitive analysis we will develop a strategy that is aligned with your goals. We can target specific keywords in any way that the search user would search. We can target specific geographic areas. We can target certain times of day. We can target certain devices. We can virtually do anything to ensure we are getting you the most “bang for your buck.”
  3. Execute
    After the strategy has been created we will then execute on this strategy on the Google and/or Bing ad networks.
  4. Measure
    We will constantly measure the success of the campaign and adjust where needed. We will present you with reports over the life of your search engine marketing campaign. We will ensure that your campaign with us is successful!

DuNorth Process

Analysis

Strategy

Execute

Measure

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Why You Should Consider Search Engine Marketing

Paid search, or search engine marketing, is important to your overall business strategy. Leveraging paid search can prove to be very effective for organizations who need to reach the right person at the right time. There are many reasons why paid search should be part of your marketing strategy but here are just a few key ones:

  1. Reach the right person at the right time
    You are targeting people who are actively searching for your product or service. Yes you will pay to be in front of them, but these are the customers you want to attract. You are not broadly spreading your messaging to those not interested, but you are specifically targeting your message to the right person at the exact right time.
  2. You can adjust your message in real-time
    Unlike SEO which takes time and specific content to align with your message, your paid search campaign can be updated in seconds. At DuNorth we can login and change your headline text, description text or landing page within seconds. We can also target new search keywords within seconds.
  3. Measurable
    DuNorth provides measurements to you. We can measure the effectiveness of the campaign in real-time. This allows us to change as we go to ensure that your campaign is effective.
  4. Paid search (SEM/PPC) can compliment your SEO efforts
    If your SEO is not particularly strong in a certain area you can make-up for it with paid search and be there when people are searching for your product or service.
  5. Specific targeting
    Paid search allows you to target based on your specifications. We can target a geographic area surrounding your business, during business hours, and bidding on only certain keywords on particular devices. We can be specific to your goals.

More Than Just Google

Google owns the search engine market. We know the importance of Google. That is why our DuNorth Marketing and Advertising Agency team are Google AdWords Certified. We have a direct access line to Google AdWords specialists to ensure that the campaigns we run are effective for our clients. It is important to know that Google is not the only player in paid-search.  Microsoft’s Bing Ads platform is gaining popularity. This is another area where we can provide your business value.

Your business cannot afford to neglect 21% of the market. That’s where here at DuNorth Marketing and Advertising Agency we are not just well versed and Google AdWord Certified in Google Adwords, we are also experienced in Bing Ads. Bing keeps gaining marketing share from Google in terms of search. Bing’s algorithm differs from Google in many cases. Search users are finding more value placed on the search results displayed by Bing over Google. This is why it keeps gaining marketing share.

Bing Ads are very similar to Google AdWords. We can mimic your Google AdWords strategy within Bing. The best advantage we have by also leveraging Bing is that a majority of businesses are not using Bing Ads…that includes your competition. Let us help you get your paid search campaign on the Bing platform. We will capitalize on that additional 21% of the search market for your business.

  • Google 64%
  • Bing 21%

Ready For Paid Search?

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Frequently Asked Questions

How much will this cost me?

Search engine marketing or paid search is cost effective and affordable. You set the budget. We will work with your goals to ensure we can meet and exceed them given your budget. Our expert team will consult with you regarding a minimum budget required for results.

I only market to people within a certain area of my business, isn't this too much for me?

No. We can mirror your efforts in your local marketing plan. If you only want to reach people within a certain area we can specifically target that area and only target those that match your customer profiles.

My customers are very specific type of people, wouldn't this bring in a lot of "bad" customers?

No. We can take your current customer database and have the search engine’s match their profiles to those potential customers that are identical to your current customers. They will review their online behaviors and match them with look-a-like customers that will increase your chances of conversions.

I don't have an online store so why would I do this?

Paid search is not just for those in the e-commerce realm of business. Paid search also allows you to get your business into the mapping systems for people to find your business when they area actively searching. With paid search we can promote phone calls, appointments, downloads, app downloads, and more. It doesn’t have to be an online store.

Ready To Implement Paid Search Into Your Marketing?

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