Detailed TargetingOur social media team can target people based on any parameters; we find your customers.
ScalabilityWith social media marketing we can scale your ads nationwide with varying messages.
Engaging ContentOur staff will create attractive ads that get your consumers engaging with your brand.
AffordableWith social media marketing you can control your spend based on your goals.
Our Social Media Marketing Process
- Social Media Analysis
DuNorth’s social media team would do a complete competitive analysis of your social media platforms (Facebook, Twitter, Instagram, Snap Chat, Vine, LinkedIn) to ensure they are setup properly to run paid-campaigns through. We would also do a social media analysis of your competitors. We want to make sure your footprint is strong on all social platforms before executing a paid social media marketing strategy.
DuNorth’s social media team would develop a strategy for your campaign based on your goals. We work with all social media platforms so we can reach your ideal customer on the right platform at the right time with the right message. Our team can create campaigns that are focused on your goals. If you want to collect leads, we do that. If you want branding, we do that. If you want people to go to your website, we do that. We do it all.
After the strategy has been presented and agreed to our social media team will execute on that strategy with a paid-campaign on the social media platform of choice. You are not responsible for anything. We will take care of it all.
We will constantly measure the success of the campaign and adjust where needed. We will present you with reports over the life of your social media marketing campaign. We will ensure that your campaign with us is successful!
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Why You Should Leverage Social Media
Over 2.3 billion people globally are active on social media. In fact, the average internet users has over five different social media accounts. If you think that is crazy know that over one million active mobile users are added to social media daily. Your customers are online and active on social media, you should be too.
Social media allows your business to target the right person, in the right location, at the right time. With detailed targeting methods such as geography, demographics, age, occupation, interests, behaviors, etc you can make sure that you are delivering the right message to the right person.
Social media allows you to target various goals. If you want to gain more likes and engagement on your posts you can use that as your goal. If you want to send people to your website you have that option too. Social media marketing allows you to promote your app, or a download, or a shopping center. You can do it all with social media platforms such as Facebook, Twitter, Instagram, Snap Chat, LinkedIn and more.
DuNorth Marketing and Advertising Agency is ready to handle your social media campaigns. We will deliver results within your budget. Contact our team today!
What Platform is Right For Your Business?
More and more people, in all demographics and geographical areas, are flocking to social media platforms. The average social media user owns over five different social media accounts. The good news for you is there are options. DuNorth Marketing and Advertising Agency provides you the option to target one or all of the major social media networks. The hard question to answer is which network(s) should you target? Let us help you select your social media channel. Let’s discuss five of the biggest social media platforms.
Facebook has been the most successful social media network in the history of the internet. Facebook owns the social media marketing channel with the most active users at 1.71 billion worldwide. The biggest age group are 25-34 year olds, but the fastest growing age group are those over 40.
Twitter is becoming more and more popular for people to gather information quickly. With a cap of 140 characters Twitter users can get their information quick and to the point. There are currently about 1.3 billion Twitter users making Twitter one of the fastest growing social media networks in the world. Twitter’s biggest age group of users is 18-29 year olds.
Instagram, owned by Facebook, is a fast growing social media platform that is built around the concept of sharing photos. There are over 300 million active users of Instagram everything from pet photos to fashion advice. The biggest age group of Instagram are the 18-29 year olds.
YouTube, owned by Google, is the largest social media channel providing video content. There are over 1 billion users of YouTube. YouTube reaches more people between the ages of 18-49 than any cable channel world-wide. YouTube is a unique way to share your marketing message by specific targeting criteria allowing you to reach the right person at the right time. With an increased importance on video marketing this channel will continue to grow.
The newest social media platform that is quickly sweeping up the world is Snap Chat. Launched in September 2011, Snap Chat has quickly become the fastest growing social media network in the world. Snap Chat is a mobile based social media network that has over 100 million active daily users who share videos, photos, and content with their friend network. The difference between this platform and others is it is mobile based and your “snap” disappear for good after a user specified amount of time. Looking to reach people quickly and right now with an urgent message? Snap Chat is your vehicle to drive the message home.
DuNorth Marketing and Advertising is well versed in these platforms as well as many others including LinkedIn, Pinterest, Google+ and more. Call or contact us today for a free evaluation!
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Frequently Asked Questions
Do I have to have a social media account to use this service?
Yes. Any social media platform you want to leverage paid media on you would need to have an account with them. No worries, we will help you setup your own social media account and teach you how to use it as part of our social media packages.
How much will this cost me?
Social media marketing is affordable. This means you set the budget. We will work with your budget to ensure you are reaching your metrics. Social media marketing allows you to bid per click or impression. We will make the best decisions based on your allotted budget.
I am worried about negative feedback, how do I avoid that?
With social media marketing you will get some online users commenting and your advertisements. We provide comment management meaning we review every comment and ensure that there is no negativity towards your brand or product.
I am not a national brand, how does this work for me?
We can target users within your geographic area. In fact it benefits you that you are not a national brand because you can be very specific with your targeting and messaging.